The following research question was answered in a practical way using our HCP Sense
sensor bearing as an example:
“How can a startup evaluate and segment its market in the B2B sector? Using the top down method, which influencing factors play a role in choosing of the approach and the evaluation criteria?”
The big challenge in our case: roller bearings are in almost every machine! Carrying out a promising segmentation and evaluation here made Alexander Jakel sweat a lot on the way to his very successful work. 
Thank you very much for the great cooperation and the very useful results, dear Alexander! Many thanks also to the Entrepreneurship department at the Technical University Darmstadt for the excellent support provided by Konstantin Kurz and Professor Carolin Bock!
If you are also looking for a study or final thesis, internship, temporary or full-time position, then please feel free to contact us. We usually find suitable challenges for motivated inquiries
Here you can find the whole post in LinkedIn.
